Commercial Outdoor Sign Lights

By Della Gracia | October 26, 2019

Commercial Outdoor Sign Lights: Essential Aspects to Consider

Commercial outdoor sign lights play a crucial role in attracting attention to businesses and effectively conveying their brand message. When choosing the right sign lights, several essential aspects should be considered to ensure the desired impact and enhance the overall visibility of the signage.

Brightness and Lumens

The brightness of sign lights is measured in lumens. A higher lumen count indicates a brighter light. For commercial signs, the recommended lumen output per square foot is 100-200 lumens. This ensures sufficient light intensity to illuminate the sign effectively, even in low-light conditions.

Color Temperature

Color temperature refers to the warmth or coolness of the light emitted. For outdoor signs, a warmer color temperature (2,700K-3,500K) is preferred. It creates a more inviting and welcoming atmosphere, particularly for businesses such as restaurants and retail stores.

Beam Angle

The beam angle is the angle at which light is projected from the light fixture. A narrower beam angle creates a more focused light pattern, while a wider beam angle provides a more diffused light distribution. For illuminating signage, a narrow beam angle is typically used to concentrate the light on the sign's surface.

IP Rating

The IP rating (Ingress Protection) indicates the level of protection from dust and water ingress. For outdoor sign lights, a higher IP rating is recommended to ensure durability and resistance to harsh weather conditions. An IP rating of IP65 or higher is ideal for outdoor use.

Energy Efficiency

Energy efficiency is an important consideration, especially for businesses with multiple signs or extended operating hours. LED sign lights are highly energy-efficient, consuming up to 80% less energy than traditional incandescent lights. They also have a longer lifespan, reducing maintenance costs.

Aesthetic Appeal

While functionality is paramount, the aesthetic appeal of sign lights should also be considered. Available in various designs and finishes, sign lights can complement the architectural style of the building and enhance the overall visual appeal of the signage. Choose lights that subtly complement the sign's design and create a cohesive presentation.

Additional Considerations

In addition to these essential aspects, consider the following factors when selecting commercial outdoor sign lights:

  • Mounting Options: Determine the best mounting method for the sign's location and size.
  • Control Options: Some sign lights offer control features such as dimmers or motion sensors, providing additional flexibility and energy savings.
  • Warranty: Look for sign lights with a comprehensive warranty to ensure peace of mind and long-term reliability.

By considering these essential aspects, businesses can select the most suitable commercial outdoor sign lights that effectively illuminate signage, attract attention, and enhance brand visibility. Professional installation is recommended to ensure proper functioning and longevity.


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